Day 2 is starting to heat up
One of the must-see venues of the Cannes Lions is the Claude Debussy Theater located in the Palais des Festivals et des Congrès de Cannes, wedged between the famous Boulevard de la Croisette and the Port of Cannes.
The theater was the location for one of the highlights of Day 2, Paris Hilton talk about NFTs. The trip to France comes just days after Hilton attended the wedding of Britney Spears.
Renee as an entrepreneur, Hilton sensed business opportunities as her career evolved with a recent release of digital artwork featuring pieces from $14 (limited edition 25,000) all the way up. to a work that attracted a bid of nearly $100,000.
Hilton is embarking on the virtual world of the Metaverse and during her flight to the Cannes Lions, she told her audience that she was devouring her new favorite book, The Metaverse Handbook. (With an introduction by P. Hilton.)
Sharing the Cannes stage with Hilton was Gary VaynerchukCEO and Founder of VaynerMedia, US Brand Media Agency of the Year by Adweek in early 2022.
Vaynerchuk threw a hand grenade during his appearance on stage while talking about web stats. “For 20 years, this industry has been lying to itself [internet] consumption and range. There’s nothing shittier on earth than GRPs and impressions.
Speaking of things that some might think might be a bit unproven, MaryRuth Organics, a digital native health and wellness brand operating in the premium vitamins, minerals and supplements industry, announced today: today that Vaynerchuk joined the company as a member of its board of directors. .
Cannes Lions: other highlights of the second day
• LinkedIn CEO Ryan Roslanski was on stage early Tuesday and shared insights into talent trends in the global advertising industry based on data from LinkedIn and Cannes Lions. Roslansky had been in France for several days, speaking at VivaTech last week and also making his first visit to LinkedIn’s French headquarters.
• The CEO of Snap also spoke at VivaTech, then presented himself at Cannes. Evan Spiegel. He appeared on a panel on Monday and shared some thoughts on Twitter and AR.
• Another appointment in Spiegel’s diary was with Edward Enninful, vogues European Editorial Director and Editor-in-Chief of British vogueas they hosted an “intimate dinner party” on Sunday night to celebrate the unveiling of Vogue X Snapchat: Redefining the Body, an interactive augmented reality exhibit curated by Enninful.
Guests including Miranda Kerr, Naomi Campbell, Paris Hilton, Jared Leto and Bridgerton star Charitra Chandran who had an exclusive preview of the exhibition at the Center d’Art La Malmaison. Media noted that Campbell arrived nearly 90 minutes late for the event.
Paris might love the virtual world, but on Tuesday night she was posting photos from a very beautiful place in the real world – Mykonos (below).
• CMOs took center stage in a Deloitte-sponsored session later Tuesday morning. CMOs featured were from Dove, Vice Media and US home improvement retailer Lowe’s.
• Mr. Boss of S4 Capital Group Martin Sorrel was brooding over the future of Cannes Lions at the end of Day 2 when asked by UK publisher Drum what the future of the event might look like under new ownership, which might happen if Ascential (formerly Emap) yielded the division. He anticipated that maybe something with a more regional focus might suit markets better with maybe events in North and South America, something in Asia-Pacific as well. “People wonder if this is the right time or the right place for a conference,” Sorrell said. He added, given all the challenges the world is facing, “does it make sense to have a rave-up in Cannes?”
Sorrell said he’s met several potential clients and most people have told him that the real value of Cannes is the networking experience. “Very few people talk about the content. This is something that is common to most conferences. It’s an effective way to meet a lot of people in a very short time.
• One of the technology companies most present in Cannes has settled on what was (still) called Google Beach. A late morning event on Tuesday was tagged YouTube reveals the secrets of the world’s best stories with YouTube executives and creators.
• If Google can have a range, so can Spotify. One of Spotify’s sand events was Representation behind the microphone who discussed creating platforms that amplify underrepresented voices.
• The virtual future was also explored in an early afternoon session titled Who do you want to be in the metaverse? The speakers were two executives from the R/GA of Interpublic.
• A brand success story was unveiled during the session The History of Chipotle’s Transformation – Essential Lessons for Today’s Brands. Cannes Lion Program Explained: Chipotle is an enviable leader in the fast-casual restaurant industry. Its success in recent years comes after significant challenges. The company’s comeback was fueled by a bold vision tied to the future of food and sustainability, a commitment to innovation, and a new brand platform that embraces radical transparency.
• One of the biggest lineups of the day included many advertisers with impressive credentials who spoke about their contribution to achieving this goal: By 2030, every ad will be a green ad. The session was moderated by the CEO of Cannes Lions owner Ascential, Phillip Thomas. He used to visit another Cannes festival as editor-in-chief of the film magazine Emap Empire, but now chairs the Cannes Lions Festival. After EmpireThomas then led the FHM brand globally and also served as Managing Director of Emap Australia for three years from 2000.
Advertising and marketing blogger Matthew Stephen succeeded in having good pictures (above) of perhaps the most important moment of the week so far when a Greenpeace activist (also a former winner and jury of the festival!) crashed during the first awards ceremony of 2022 to call for a ban on fossil fuel advertising.
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